Artlab Madras :: Resources - Feature Articles: Creativity In Multimedia: Why India’s talent is underutilisedPG Courses in Digital Media Communication, PG Course in 3D Animation, College of Design and Communication, Artlab Madras, artlab, chennai, india, best courses, international faculty, training in visual communication, multimedia courses, training institute, design studies, print, film making, video production, photography, web designing, interactive media, advertising studies, 3D animation, specialised course in Maya, college by the sea, further studies, world class training,education,PG,post graduation,further studies,technical studies,software studies,maya,maya studies,film studies,film making,movie making,video production,photography,design studies,designer,interactive media,web development,web studies,design principles,world class studies,international faculty,international staff,training institute,professional college of communication,college of communication,college of design,media college ,media college in india,post graduate diploma,pg diploma,diploma in digital media communication,diploma in 3d animation,3d animation,digital media communication,print media,print technologies,print design,advertising studies,ad studies,education in advertising,ad education,how to be a designer,studies in advertising,studies in animation,world class college of communication,new media,new media studies,new media training,training in new media,training in media,training in communication,training in design,training in visual communication,training in animation,institute for design,training in interactive media,training in web design,training in film production,training in video production,best courses available in india,best courses in digital media,best courses in digital media in chennai,best courses in 3d animation,art studies,art and technology training,digital media,school,college,design courses,chennai,india,artlab,madras,multimedia,creative arts,creative,admissions open,crab,digital communication,dmc,animation,training in 3d animation,advertising,illustration,print,film,interactive,beach side,digital artist,intelligentartist,computer training,one-year diploma,certificate course,application,elements of design,web design,Photos, Flash,mutlimedia courses in chennai,mutlimedia courses in madras,mutlimedia institutes in chennai,mutlimedia institutes in madras,animation training in chennai,animation training in madras,animation in chennai,animation in madras,art and technology,gaming,game development,motion tracking,creative ambience,education,film and animation,animation in film,hands on learning

Fulfill your passion for art with Artlab Madras. Contact us right away!
	Request
	A Free Brochure
	A Friendly Call

A designer's voyage....
Konrad Samarajiwa, Visiting Faculty, Artlab College of Design & Communication

Konrad Samarajiva is a fine artist from Germany. He has a masters in Fine arts and new media from England and owns a firm called Sam-signs. He has been a graphic designer for the past fifteen years and has rich experience in arts and design. Artlab Madras had the opportunity of having him as a visiting faculty for two weeks. Here is an excerpt from the interview with him.

What is the significance of Fine arts in today’s communication arts?

Fine arts give a designer a strong foundation on design styles, design theory, color and leads to ‘maximum innovation’ in communication through designs. He also says that good color sense comes only through constant playing with colors, which then becomes an intuitive quality.

How important is cultural factor in advertising?

Culture plays a very decisive role in communication. Political situation, the regional codes, the geographical location are all factors that determine good communication. Being a global designer calls for a broader outlook, and an understanding of various philosophies and changes so that the communication is meaningful and effective.

What do you think are the essential qualities of a good designer?

For any graphic designer it’s very essential to liberate the creative process and express values continuously. Keeping up with dead lines, being a good troubleshooter and share ’creative comfort ability’ with the client makes a designer a good professional.