Artlab Madras :: Resources - Feature Articles: Creativity In Multimedia: Why India’s talent is underutilisedPG Courses in Digital Media Communication, PG Course in 3D Animation, College of Design and Communication, Artlab Madras, artlab, chennai, india, best courses, international faculty, training in visual communication, multimedia courses, training institute, design studies, print, film making, video production, photography, web designing, interactive media, advertising studies, 3D animation, specialised course in Maya, college by the sea, further studies, world class training,education,PG,post graduation,further studies,technical studies,software studies,maya,maya studies,film studies,film making,movie making,video production,photography,design studies,designer,interactive media,web development,web studies,design principles,world class studies,international faculty,international staff,training institute,professional college of communication,college of communication,college of design,media college ,media college in india,post graduate diploma,pg diploma,diploma in digital media communication,diploma in 3d animation,3d animation,digital media communication,print media,print technologies,print design,advertising studies,ad studies,education in advertising,ad education,how to be a designer,studies in advertising,studies in animation,world class college of communication,new media,new media studies,new media training,training in new media,training in media,training in communication,training in design,training in visual communication,training in animation,institute for design,training in interactive media,training in web design,training in film production,training in video production,best courses available in india,best courses in digital media,best courses in digital media in chennai,best courses in 3d animation,art studies,art and technology training,digital media,school,college,design courses,chennai,india,artlab,madras,multimedia,creative arts,creative,admissions open,crab,digital communication,dmc,animation,training in 3d animation,advertising,illustration,print,film,interactive,beach side,digital artist,intelligentartist,computer training,one-year diploma,certificate course,application,elements of design,web design,Photos, Flash,mutlimedia courses in chennai,mutlimedia courses in madras,mutlimedia institutes in chennai,mutlimedia institutes in madras,animation training in chennai,animation training in madras,animation in chennai,animation in madras,art and technology,gaming,game development,motion tracking,creative ambience,education,film and animation,animation in film,hands on learning

Fulfill your passion for art with Artlab Madras. Contact us right away!
	Request
	A Free Brochure
	A Friendly Call

Design and Communication
Noel C John - CTO, Artlab Madras

What you wear, what you say, what products you buy, how you speak, what art you create... all give a window into your soul and the way you see the world. They say; you can know a person by what he creates. As a communicator/designer we are responsible for translating the message in a way that the receiver understands. Observation is the key to good design. From noticing the composition of the design, and how the elements work together on the page to observing the nature. The best blueprints for design surrounds us everyday, we are in it, and it sustains us. The natural world, creation itself is our greatest inspiration as designers. If we want to know what colors work well together we look to nature. If we want to develop a new product or invention we look for similar creatures or products that already exist in nature for inspiration, study and research.

A good design must have; Form – the looks; Function – what it should do; Relationship – how it’s form and function should affect and effect it’s surroundings. It has to breakthrough a lot of “noise” (like lifestyle, media, job, relationship to other forms of competition); or distraction (like belief systems, values, reality and behavior).

The theme is the power a communicator hold over their design but it also has the power to motivate. It is the core message of what you are trying to communicate. It usually conveys an emotion or a feeling. It’s purpose is to determine the direction of the design. The style follows the theme. Simply put, it is the choice of colors, images and arrangement of the design. The concept supports the theme. It’s is the visual impartation of the design and allows the reader to recognise the theme in the intended manner.

Start with ideas by visualizing concepts in rough sketch form, also called thubnailing. It pushes the boundaries forcing you to think beyond the obvious concepts to something original. Art is an expression of yourself and is open to interpretation by all who see your work. Design is communication and must be immediately seen and understood by the intended audience.