We believe it is important that we as well as our students stay informed of the latest developments in the world of media and communications. We have garnered an expert group comprising of our faculty and media experts to share their views and opinions on the latest and the hottest in the world of art and communications.

A new page is being turned in Communication

Recently there have been dark days in most markets. The world has changed too fast for too many businesses. Research shows that in a couple of years, consumers will be bombarded with an average of 1.3 marketing messages every waking hour (Stephen Byrne, Diffusion Jupiter Media Metrix).
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Creativity In Multimedia: Why India’s talent is underutilised

HAVING explored India and studied its historical strengths in the arts, Patrick Dodson, director of the Swiss campus of the College of Communications, has almost become an evangelist of sorts for Indian creativity. He strongly believes that the time has come for India to unleash its creativity in multimedia, the same way it did in IT and telecomm.
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Design and Communication

A good design must have; Form – the looks; Function – what it should do; Relationship – how it’s form and function should affect and effect it’s surroundings. It has to breakthrough a lot of “noise” (like lifestyle, media, job, relationship to other forms of competition); or distraction (like belief systems, values, reality and behavior).
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A designer's voyage....

Konrad Samarajiwa is a fine artist from Germany. He has a masters in Fine Arts and New Media from England and owns a firm called Sam-signs. He has been a graphic designer for the past fifteen years and has rich experience in arts and design. Artlab Madras had the opportunity of having him as a visiting faculty for two weeks.
Click here to read an excerpt from an interview with him.

The World of Three Dimensional Animation

The first step is how to think in 3-Dimentions:  X, Y, Z coordinates, to understand how these coordinates work. There are two areas in this field it’s the construction design and the other is the organic design, one is calculative and the other is the potter with clay. Someone who is a math guy would be apt for construction design like the engineer and vice versa. Visualizing needs experience and practice.
Click here to read the rest. (An excerpt from an interview with Martin Studnicky, 3D Animation Trainer, a visiting faculty to Artlab College of Design and Communication.)

Capturing, Editing and Narrating a Story

Technical excellence is required at every level but that should not be something that stops us back from trying. We are all learning in our fields and I think it’s important. One of the biggest barriers I think is to say I can’t or I am not good enough. I think it’s better to try and to create something and learn from that and have the skills from so that your next piece can be better and can be improved. On one hand, you have the technical excellence on the on hand you have to learn and learning means making mistakes. So we should aim high and try hard.
Click here to read the rest. (An excerpt from an interview with Neil Shanks, Film Editor, a visiting faculty to Artlab College of Design and Communication.)